The founder and majority owner of the agency. He graduated from the Faculty of International Relations of the University of Economics in Prague and has spent his entire career to date (from 1993) in public relations. As a consultant, he has participated in the work for a majority of the agency’s key customers. A specialist in creating strategies, crisis communications, and building relationships with public authorities. As a long-time member of the Executive Board of Association of PR Agencies (APRA), and chairman since 2007, he actively contributes to the creation of the professional and ethical standards for the public relations services industry. He has published articles in technical journals, speaks at industry conferences, and is the lecturer for several courses.